Image: Getty Images

IF YOU SAW Tom Brady at the Super Bowl, then there’s exactly zero chance you missed his watch. The 47mm timepiece, created by jewellers Jacob & Co., is encrusted with nearly 50 carats of yellow sapphires – plus another 1.32 carats of diamonds for good measure. It’s also made of 18k yellow gold and features a tourbillon complication, meaning that even if it weren’t decked out with gems, it’d cost a pretty penny. But it is decked out with gems, so add a couple more pennies to that.

What’s the price for this super deluxe watch, you might ask? A cool $1,180,000 (AUD). Clearly, this isn’t the kind of accessory designed for mere mortals. But Tom Brady is no mere mortal. The former QB recently made the move from playing football to talking about it as an analyst for Fox Sports, and he made sure he came to the big game with a watch worthy of the occasion. It stole the show, that’s for sure.

Brady’s unmissable Jacob & Co. watch. Image: Getty Images

Which, of course, raises the question of whether that’s a good or a bad thing. Watch nerds might prefer to be known for their wrist candy, but Brady is a media personality now. It might be a little better for his, well, personality to the be the star. On the other hand: fancy watch!

Also, let’s be realistic and acknowledge that this is Tom Brady we’re talking about. If he wants to wear something that challenges the concept of whether anything can ever be “too much,” that’s his prerogative. Have fun tonight, Tom. And don’t lose that watch. It’s famous now.

A version of this story originally appeared on Esquire UK.

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