WE’RE SEEING THE NEXT stage of Pier Paolo Piccioli’s Balenciaga with a rollcall of new ambassadors and friends of the House. Including one very heated pick. The new faces to front Balenciaga include Babygirl star Harris Dickinson, performer Labrinth and Heated Rivalry star Hudson Williams, unveiled through the brand’s Heart and Body campaign, released this week.

The campaign marks the first ambassador appointments under the creative direction of Pier Paolo Piccioli, and sets the tone for his opening Balenciaga collections, Summer 26 and Fall 26. Shot by David Sims, the imagery places its cast inside a Parisian artist’s atelier, using spare sets and raw surfaces to keep the focus on the people rather than the clothes alone.

Dickinson appears as one of the house’s lead ambassadors, continuing a run of high-profile projects that includes Triangle of Sadness and Urchin. Williams and Labrinth join as friends of the House, expanding what Piccioli frames as a new Balenciaga community built around shared values, not visual sameness.

Since Williams stormed into the spotlight for his role as hockey player Shane Hollander, he has been spotted front row at no few fashion shows and brands including Armani and DSquared2. But it was Balenciaga that managed to field him into their family. (Side note, co-star Connor Storrie was tapped by fellow Kering-owned brand Saint Laurent, keeping the Heated Rivalry leads all in the family.

Labrinth, whose career moves fluidly between music, film and performance, described Balenciaga under Piccioli as a place that values artistry and creative practice, and said being part of the house felt aligned with his own work as an artist.

The campaign also includes Winona Ryder, who joins as one of Balenciaga’s new brand ambassadors. Ryder’s relationship with fashion has long sat alongside her screen work, and her inclusion adds a familiar point of cultural reference to Piccioli’s first Balenciaga chapter. In a statement released with the campaign, she pointed to the house’s history of doing things differently, and to Piccioli’s interest in authenticity and individuality. She also noted the way his designs draw on traditional couture techniques while still feeling current, describing that balance as central to what drew her to the collaboration.

Alongside still portraits, the campaign includes recorded interviews with the cast, layered into the video pieces as a looping audio track. With the campaign launch, the Balenciaga Summer 26 collection is now available in select stores worldwide and online, marking the start of Piccioli’s first full chapter at the house.

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