By 
JACOB ELORDI’S star isn’t just rising higher as he continues to secure some of Hollywood’s most coveted roles. It’s also going to smell better, too. The 6’5 boy from Brisbane can now add the official face of Chanel’s best-selling men’s fragrance, Bleu de Chanel, to his resume.
The appointment was announced today ahead of his new campaign for Bleu de Chanel L’Exclusif, set to launch in May. As is tradition at Maison, the rollout centres on a film, reinforcing Chanel’s preference for treating fragrance as immersive across multiple senses, not just smell. Elordi joins a lineage shaped as much by directors as actors, a structure he has already stepped into through his earlier work with the house.
The 28-year-old takes up the Bleu torch from Timothée Chalamet. If we consider Chalamet’s tenure repositioned Bleu de Chanel for a younger, more introspective audience, Elordi’s arrival perhaps sparks something more extroverted. Chanel has consistently aligned the fragrance with actors whose careers extend beyond commercial appeal, and Elordi arrives at a point where his trajectory is increasingly defined by projects that revere film as its own art form.
While Elordi first broke through in teen roles such as The Kissing Booth and Euphoria, the roles that followed have shifted the frame. In Priscilla, he dissolved into the character of Elvis. Saltburn skyrocketed him into a global scale. His turn as the Creature in Guillermo del Toro’s Frankenstein earned him numerous nominations during award season and of course, his portrayal of Heathcliff in Wuthering Heights, again working with Emerald Fennel and and starring across from fellow Chanel ambassador Margot Robbie, has been the most talked about movie of 2026.
There were hints, perhaps, along the way that this was coming. Elordi previously appeared alongside Wuthering Heights co-star Robbie in See You At 5, a campaign film for the fragrance N°5, directed by Luca Guadagnino.
It was while filming for 5 that Thomas du Pré de Saint Maur, Head of Global Creative Resources, Fragrance & Beauty, first met Elordi in person. “I had been following Jacob Elordi’s career for several years, since Euphoria. I first met him on the set of the See You at 5…and it was a revelation,” says du Pré de Saint Maur.
“He perfectly embodies Bleu De Chanel: expressing freedom, mystery, magnetism, and a masculinity that blends modernity with a certain classic elegance.”
The Bleu de Chanel scent has evolved in comparative parallels to Elordi’s career. Since its introduction, it has been refined through multiple iterations that adjust rather than replace its structure. The latest version, Bleu de Chanel L’Exclusif, builds on the original with a more concentrated, woody profile, maintaining the balance between freshness and depth that has made it one of the category’s consistent performers.
It’s also hard not to spot a pattern emerging. Australia’s brightest seem to be in high demand at the French Maison, with Elordi joining Robbie, Nicole Kidman and Kylie Minogue as part of a growing group of Australian talent associated with the house.
While most of may struggle to get the same, how do you say, statuesque presence that Elordi naturally possesses at least we can smell like him.
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