Images: Volvo Cars

THE BEST ROAD TRIPS are winners before you even start your car. They’re won in the packing, knowing exactly what’s going in the boot and picking a car that’s not going to fight you for 800km. Whether it’s a long weekend through the wine regions, a coastal run, or a countryside detour with no fixed plan, the right gear and the right car should do most of the heavy lifting for you.

That’s the thinking behind Volvo’s new partnership with premium Australian luggage brand July– a limited-time offer for anyone who’d rather spend less time deciding what to pack and more time on the road.

Imagery courtesy of Volvo Cars
Imagery courtesy of Volvo Cars

The offer

From 1 July to 30 September 2026, buy a new Volvo XC60 or XC90 from your local Volvo Cars Retailer and you’ll walk away with a complimentary July Classic Expandable Family Set – a three-piece set in your choice of colour. No separate luggage run required. You drive off already sorted, with luggage that’s been rated a favourite in the Esquire office.

Imagery courtesy of Volvo Cars

Where style meets practicality

Volvo has a long history in pop culture – Steve Carell drives one in The 40 Year Old Virgin; we see Aunt May behind the wheel in Spider-Man: Homecoming; it’s even Robert Pattinson’s carmaker of choice in Twilight – but these days the appeal has more to do with the product. It’s considered design, real innovation and a driving experience made for how people actually live, not how a brochure imagines they might.

Paired with July’s thoughtfully designed luggage, it’s a partnership that makes perfect sense. Since launching in Melbourne in 2019, July has built a cult following for its considered approach to travel essentials, combining sleek design with practical innovation. As travel continues to surge, the brand has helped redefine the humble suitcase as the ultimate travel accessory.

For the modern traveller, this curated experience continues after the vacation is over, extending directly into the daily commute. Vehicles like the Volvo XC60 mirror this exact philosophy. Armed with a lightning-fast, native Google-built-in infotainment system displayed across an upgraded 11.2-inch touchscreen, the SUV functions as a natural extension of your digital and physical itinerary, proving that the modern journey is just as important as the destination.

So, whether you’re planning a genuine cross-country escape or just looking for an excuse to take the long way home, the timing’s right. Every eligible Volvo XC60 or XC90 purchased between 1 July and 30 September 2026 comes with a complimentary July Classic Expandable Family Set, meaning your next adventure begins before you even leave the driveway.

For more information and offer terms and conditions, visit volvocars.com.

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