Rolex just dropped a brand-new model
In Geneva, Rolex has pulled out all the stops, revealing a number of updates to existing models and an entirely new watch: the Rolex Oyster Perpetual Land-Dweller
By Cayle Reid
WE EXPECTED ROLEX to pull back the curtain on a few new colours, dials or materials this week. But a completely new model? That was not on our Watches & Wonders 2025 bingo card.
Few watchmakers attract more attention in the hallowed halls of Geneva’s Palexpo than Rolex. This leads to a high degree of pressure being applied to the brand to go big or go home when it announces its new releases at the event, but the marque has proven to be more than capable of meeting high expectations.
Among Rolex’s new releases are a new turquoise blue lacquer dial for the Daytona, a white gold GMT-Master II that features Rolex’s first ceramic dial, a range of pastel colourways for the Oyster Perpetual and a yellow-gold bracelet for the 1908. But even with all those reveals, the talk of the town is the Land-Dweller, just the 15th model in the core Rolex stable.
Read on to find all the details of Rolex’s new releases from Watches & Wonders 2025.
What new Rolexes were revealed at Watches and Wonders 2025?
Rolex Oyster Perpetual Land-Dweller
The headliner of Rolex’s new releases is undoubtedly the new Oyster Perpetual Land-Dweller. The Land-Dweller represents a massive technical leap forward for Rolex, with 18 patents exclusive to the new watch (and 32 related to it in total).
Becoming one of the few Rolexes with an integrated bracelet, the Land-Dweller also features a striking honeycomb dial and a super-thin Calibre 7135 movement, which is boosted by a highly energy-efficient ‘Dynapulse’ escapement. The Land-Dweller comes in two varieties; 36mm and 40mm. If the 40mm version is to your liking, you can get it in white gold and Oystersteel, or platinum, both of which come with a fluted bezel. If you prefer diamonds, the 36mm take on the Land-Dweller is set in 18-carat Everose gold and has a bezel full of them.
Rolex GMT-Master II
This new version of the GMT-Master II is the first Rolex to feature a ceramic dial. The aforementioned dial is coloured in forest green to complement the Cerachrom bezel. The crown remains on the left-hand side and the watch is presented in an Oyster bracelet with an Oysterlock clasp and comes in 18 carat white gold.
Rolex Perpetual 1908
The 1908 gets its first update in a few years, with a new version in 18-carat yellow-gold featuring a seven-link bracelet Rolex has dubbed the ‘Settimo’. This is the first time a 1908 has had a metal bracelet – and what a bracelet it is. The Settimo features polished and contoured links with a concealed Crownclasp. Like other 1908s, this one is also 39mm and houses the Calibre 7140.
Rolex Oyster Perpetual
The Oyster Perpetual is going to be available in three new dial colours this year, all of them in pastel tones. There’s a lavender hue for the 28mm version, sandy beige for the 36mm, and pistachio green for the 41mm. Further reworking to the case continues with a slimmer clasp, revising the watches proportions. These new colour schemes add some intrigue to Rolex’s simplest time only model.
Cosmograph Daytona
One of Rolex’s most prized models is now available with a turquoise blue lacquer dial with contrasting black sub-dials. Creating a bold contrast is the goal here, and it works. The case is 18-carat yellow-gold and the watch comes with a rubber Oysterflex strap.
Rolex Datejust 31
The Datejust 31 gets a new red ombré dial, which fades from a vibrant, fiery red at the centre to a more muted black at the outer edge. Red is new gradient territory for the watchmaker, which hasn’t touched the colour much in the past. Not stopping there, diamonds sit on the hour markers and line the set bezel.
Rolex GMT-Master II – Tiger Iron Edition
The second GMT-Master II unveiled at Watches & Wonders is a special edition known as ‘Tiger Iron’. The namesake is the material of the dial, a natural metamorphic rock composed of tiger’s eye gemstone, hematite and red jasper. The Tiger Iron GMT-Master II comes in 18-carat Everose gold and features a brown and black ceramic bezel.
Rolex Sky-Dweller
The Land-Dweller may be getting all the attention, but its Sky-Dweller just got an opulent refresh. Featuring a sunray green dial with a Jubilee bracelet and 18-carat yellow gold case, it sounds pretty Aussie. And like other Sky-Dwellers, this one has dual time zone and annual calendar complications.
Rolex Land-Dweller size
The new Rolex Land-Dweller comes in two sizes. There’s one with a 36mm case, and one with a 40mm case.
Rolex Land-Dweller price
The Rolex Land-Dweller varies greatly in price, from the basic versions in White Rolesor, that retail at AUD $22,700 and $24,000, respectively, all the way up to the 40mm platinum gem-set, which goes for $186,500.
You’ll find the full list of prices, for each version of the Rolex Perpetual Oyster Land-Dweller, below.
- Ref. 127234 (36mm, White Rolesor) – AUD$22,700
- Ref. 127235 (36mm, Everose gold) – AUD$68,400
- Ref. 127285TBR (36mm, Everose gold gem-set) – AUD$143,500
- Ref. 127236 (36mm, platinum) – AUD$94,400
- Ref. 127286 TBR (36mm, 950 Platinum gem-set) – AUD$151,400
- Ref. 127334 (40mm, White Rolesor) – AUD$24,200
- Ref. 127335 (40mm, Everose gold) – AUD$74,900
- Ref. 127385 TBR (40mm, Everose gold gem-set) – AUD$167,500
- Ref. 127336 (40mm, platinum) – AUD$101,300
- Ref. 127386TBR (40mm, 950 Platinum gem-set) – AUD$186,500
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