MARKETING IS A VALUABLE asset for many emerging businesses. But it can be a competitively cumbersome process requiring the guidance of seasoned branding experts. Among the companies advancing experiential marketing, Ray Sheehan of Old City Media remains one of the most innovative. Sheehan’s company has earned significant praise and exposure across North America. As the business develops, its ambitions for global expansion is coming for Australia.

Ray Sheehan, global expert in marketing

Ray Sheehan, the founder of Old City Media, boasts more than 25 years of expertise in producing top-notch events and programming. The leader launched the G.I.F.T. (Giveaway Incentive for Future Transactions) Program in 2020 as a component of Old City Media. Sheehan created G.I.F.T. to reduce disparities regarding Old City Media’s partners and their target demographic through high-traffic retailers. His North American company offers event production and experiential marketing services with the aim of transforming into an international agency.

Having managed over 50,000 events thus far, Old City Media is a simple and flexible solution to smoothly partner brands with suitable retailers. Before Sheehan spearheaded his business, he collaborated with the Philadelphia-bound production company UpcomingEvents.com and worked for the renowned 20th Century Fox. While at the Fox enterprise, he oversaw all aspects of the show’s production, eventually producing a nationally syndicated television series for the FOX channel.

Over the years, Sheehan and Old City Media have been featured in notable publications and media organisations, including Forbes, Advertising Week, Business Insider, Entrepreneur, LA Weekly, Market Watch, Medium, MAXIM, The Super U Podcast, and Yahoo Finance.

What does experiential marketing look like in Australia?

Big cities like Melbourne and Sydney are major centers for experiential marketing agencies and services. In the current branding scene, Australian retailers face challenges in reaching audiences due to the continent’s vast geography, diverse population, and growing consumer demand for environmentally friendly and culturally inclusive campaigns — all of which require careful, yet often costly, planning.

Sheehan explains, “At Old City Media, we’ve mastered the art of experiential marketing by creating authentic, face-to-face connections between brands and their target audiences. Our success in North America stems from our ability to seamlessly blend strategic table displays, engaging activations, and highly trained staff to deliver measurable results.”

Old City Media’s inventive approach can help Australian retailers develop their businesses effectively. Sheehan’s company was built around the North American retail ecosystem, which frequently parallels the Australian retail and events market. Old City Media aims to create community-powered initiatives and cultivate positive partnerships with Australian retail magnates.

Old City Media’s unique offerings for Australian interest

As Old City Media pushes to appeal to Australia-based retailers and brands, the experiential marketing service tailors its offerings to an Australian market. These services include face-to-face consumer engagement opportunities, revenue-generation methods for retail environments, and scalable, flexible activation solutions.

Old City Media’s “Crawl-Walk-Run” strategy can give Australian businesses 100% control over all aspects of brand participation. Through the G.I.F.T. program, companies can host events for supplemental gift cards handed out to their customers. Old City Media believes that once their clients see the plan’s full potential, they can choose to expand the partnership accordingly.

Why Ray Sheehan’s approach resonates Down Under

Sheehan and the Old City Media team uphold several core values that could align with Australian brands and retailers. Collaboration, community engagement, entrepreneurial spirit, innovation, and trust are the primary principles that enable Old City Media and Australian markets to connect.

By way of Sheehan’s ability to adapt strategies to diverse markets, Old City Media has received many noteworthy accolades, including “Most Innovative Experiential Marketing Agency 2023,” positioning the company as a reliable partner in novel marketing sectors.

The road ahead: boosted visibility for the Australian market

Old City Media has upcoming plans to expand and reach Australian audiences. Ray Sheehan’s unique approach and universal thinking can help develop a passionate partnership between his company and Australian retailers. As Australia’s branding space transforms, business owners down under should explore collaborative opportunities with Old City Media, unveiling new ways to advance experiential marketing in Australia.

Sheehan concludes, “The core principles of our approach—meaningful engagement, localized relevance, and adaptability—are universally applicable. Australia, with its vibrant culture and diverse consumer base, presents an incredible opportunity for our proven process. By tailoring our methods to align with the unique market dynamics and lifestyle preferences in Australia, we’re confident we can drive the same impactful results that have fueled our success across North America.”

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